Conversion Is Only Half the Battle Bosnia and Herzegovina Phone Number

Mike has spent Bosnia and Herzegovina Phone Number the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. The value of a lead is relative. Most marketing departments would be more comfortable handing off a lead from Yet, from an online marketing perspective, these leads often look the same. Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead. For most ad networks, a conversion is typically triggered when a visitor completes a lead capture form and lands Bosnia and Herzegovina Phone Number on a thank you page. Unfortunately, leads are fairly useless without an eventual sale.

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Effectiveness of their online campaigns Bosnia and Herzegovina Phone Number because managing a campaign based solely on leads can lead to destruction. An example: Market’s lead management campaigns are not too different from its clients. Market’s campaign goals are to identify prospects that are likely to turn into customers. In one campaign, we targeted Google’s Search and Display networks over the course of a month. Based on google’s conversion reports, the display .Network seemed a pretty attractive option .(all numbers are for example purposes only). Network spend individual conversions cost .Per conversion search $100,000 1000 $100 display $50,000 2000 $25 .If I was to manage from adwords. Alone, piping more money .Into the display network is a no-brainer.

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What more could Market ask for? And, not surprisingly, Google’s reps had the exact same thought. “Build out dozens more Display campaigns” seemed to be Google’s marching orders, repeated in lockstep over weekly chats. Now, Bosnia and Herzegovina Phone Number this campaign wasn’t my first lead management rodeo, and so I wanted to look at lead scoring data before recommending a further course of action. How qualified were these conversions from Search & Display (again, all numbers fictional)? Network Spend Prospects Cost Per Prospect Search $100,000 250 $400 Display $50,000 200 $250 Well, now I was a convert. Sure the Display Network drove a high volume of undesirables, but who can argue with cheaper prospects? Doubling down on Display made sense.

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