s each day. Q: What keeps you up at night? For me right now, just ramping up in a new role and new company keeps me up at night. I haven’t been in a new company in a decade. I’ve been in many, many new positions with many new bosses at my former company over a decade. But there’s still nothing that can perfectly prepare you for a complete change in culture, team, peers, product or customers overnight. Right now, it’s about making sure I’m focused on the right priorities and that my team understands, believes in and is aligned on how to execute on those priorities. And at the end of 2018, when we look back on what we accomplished, I hope more than anything our customers feel that we did something incrementally more valuable this year for them than we’ve ever done before. Q: How can CMOs make the most of 2018? If a CMO can do anything at all in 2018, it’s doing everything with purpose. CMOs need to be better at saying no to things that they know
And When We Look at What I Truly Believe Can Make Us Most Successful in 2018 and Beyond
it’s infusing the marketing team with financial discipline. This isn’t a new concept, but it’s one I’m passionate about putting into practice beyond just a prediction for 2018. Finance organizations are at the heart of most healthy companies. Honduras Phone Number And while some leaders I’ve known tend to avoid their CFO, your best bet is going into the room every day, being in front of their team and having the tough conversations. Why not have them help you creatively build models to solve your most complex demand-generation or market analysis problems because it’s not just your problem to solve alone. And often they’re more than eager to help–we just all too rarely ask. That partnership for me personally, at least, will be critical to my team’s success & Marketo’s overall performance this year. Q: What’s the most significant piece of advice you have for early-career marketers looking to accelerate into a CMO role? Stay forever hungry and forever curious.
What That Means to Me Is Don’t Always Be Solely Willing to Take the Straight Path
. I jumped all around in my previous company life, taking on many different roles, discipline areas, and customer types. The most diversity you can get in the audiences you serve, in the positions you take on, in the teams and the other leaders you collaborate with, is the absolute most important thing you can do. All of those experiences are what you’re going to have to pull from to be successful in that next big job. Get yourself out of marketing to get back into marketing. Go into sales for a year knowing you want to come back into marketing to get that experience base. That will be priceless. Don’t necessarily think that you have to exclusively stay inside of the marketing organization throughout your career to get a CMO role. I think you’re much better served by a diverse mix of experience once you get to that level if you’re more focused on how many