But what’s even better is earning passive income from your website. That means you are set up to make money without the need to be constantly and directly involved in making it. When there are more links leading to your website where you sell products. Services or generate advertising revenue, it means there are also more opportunities for you to earn money from these links. In addition to your own direct marketing efforts. The increased revenue you can receive from other sites linking to your content is truly powerful! 8. Impulse Authority We have already mentioned the importance of authority when it comes to SEO. When your site has more domain authority, it will appear higher in search engine results.
For example, let’s consider two dog-walking websites that offer pretty much the same services. However, one has a much higher domain authority because they have more backlinks and a better link building strategy behind it. When Google crawls these pages and determines their position in Chile Phone Numbers the search engine results pages, which one do you think will appear higher? The most authoritative site! There are no surprises there. 9. Continuous and sustained referral traffic There are many forms of digital marketing that can run their course or require regular updating to be successful.
We Mean the Position Your Page Displays in Search Results
For example, if you set up Facebook ads for 30 days, you’ll need to take action at the end of those 30 days. You can decide to stop the ads completely, modify them and run them again, or start again. But with link building, you can generate ongoing and sustained referral traffic without the need to update this link in its permanent place on an authority website. This means you can continually reap the benefits of link building without constantly checking that particular backlink! 10. Better visibility and exposure Visibility and exposure can make or break not only your link building strategy, but your digital marketing strategy as a whole.
Links tend to beget links. So, the more visible your brand and website is through backlinks on other sites. The more likely you are to continue building links and getting more traffic and other rewards this way. In addition to gaining better visibility and exposure with link building, we also encourage you to increase your brand visibility in other ways. This includes establishing a social media strategy and participating in relevant industry events. 11. Low bounce rates So far, we’ve largely been talking about backlinks in reference to link building. But another important part of link building is your own internal link structure.
When You Search for Specific Keywords.
This involves linking one page on your website to another page on your website. So if a visitor clicks on that link, they stay on her site, but just on a different page. This is helpful because it keeps your bounce rate low. Which is another factor that search engines take into account to rank. Bounce rate just refers to the percentage of users who only visit a single URL on your site before clicking to another site or closing the tab. Search engines often see high bounce rates as a sign that users aren’t finding what they need. Search engines tend to assume the site is not authoritative, relevant, or useful to readers when the bounce rate is high. But if you can get visitors to click to another page on your site, this will keep your bounce rate lower.
12. Create more valuable content for readers Inbound and outbound links, when done strategically, can provide a lot of value to readers. For example, you may have noticed how we include links throughout our blog posts, highlighting certain terms. This is done to provide you with a useful link to more information about the highlighted term. It can be tricky to fit all the information you need into a single blog post, even if it’s several thousand words long. But with links to relevant content, you give readers the opportunity to search for more information if they’re interested in learning more. 13.