This week I’m thinking about how content can act as a safety net. I share a fresh take on a new claim that CMO shine (and pay) is on the decline. Megan Gilhooly joins me to talk about how content teams. Can find data about everything from the customer Albania Phone Number experience to the customer journey and customer sentiment. And I point you to an article about the right and wrong way to use vanity metrics. Then Listen to the Weekly Wrap Our theme this week is safety at work. It’s been zero days since our last incident … Let’s wrap it up. One deep thought: Weathering a crisis with content (3:15) You probably have an Albania Phone Number array of go-to resources to lean on in a time of crisis – family, spouse, best friends, expert professionals, brands, colleagues, or pets. You trust them. Sometimes you (or the brand you work for) are part of other people’s safety nets.
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Ideally, they trust you. But in times of widespread crisis, trust falls like dominos. Institutions fail. A senior member of your team says the Albania Phone Number wrong thing, and suddenly trust falls for all your colleagues. As a result, smaller challenges seem bigger and bigger ones seem existential. Providing or receiving emotional safety requires self-awareness – to know what you’re feeling and to have the ability to feel it. From a business standpoint, those feelings – and the actions that follow – may not Albania Phone Number be what’s best for business. But they may be what’s best for building trust. I talk about how those two things may be at odds – and why content practitioners may be the secret weapon in rebuilding trust inside your company as well as with your audience.
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Content practitioners can be the secret weapon in rebuilding trust during a crisis, says Robert_Rose in this week’s WeeklyWrap. Via CMIContentCLICK TO TWEET HANDPICKED RELATED CONTENT: You Must Win Every Moment of Trust to Albania Phone Number Win the Moment of Truth A fresh take on what data says about the status of CMOs (12:49) An article in Harvard Business Review caught my eye this week – and set me off on my latest rant: Is Technology Subsuming Marketing? The authors Albania Phone Number open by explaining the pushback they got to a 2019 article in which they argued that marketing is less important to organizations than departments like engineering, technology, and innovation.