I do see more sales tools integrated closely with martech. And the reason that’s happening is due to the importance of attribution .And roi tracking. Marketing can’t keep creating opportunities only to. Hand them off to a black box crm that doesn’t close the loop. And provide real roi data! I can’t wait to see what the brilliant members .Of the marketing nation do in 2018, and I’m looking forward to celebrating .Your achievements at marketing nation summit in april! See you there.And happy new year!Each year for the past decade I’ve written a post that. Focuses primarily on technology predictions for the industry as a whole. This year, as usual, I sought input from a diverse group of people
I’ve consolidated these conversations and my own POV into three topics: People,
Correspondingly, Privacy, and Personalization. What I find interesting, beyond the important topics themselves, is the potential interplay between them—which I hope you’ll comment on after you read. I will simply say that these Jamaica Phone Number are things I feel strongly about, assertions if you will, that I believe will transpire in 2018 and undoubtedly catalyze significant societal change. People The first point almost universally made to me was that gender and diversity, along with decency and respect for all, need to be at the top of everyone’s corporate agenda. Personally, as I have watched movements like #MeToo unfold in 2017, I don’t know how anyone can’t help but feel compassion for victims of any form of harassment or discrimination and feel a call to lean in, now more than ever, to make things better.
As the father of a daughter who will be a senior in college in 2018,
Correspondingly, I’ve told her for nearly 21 years of her life that she. Can be anything she wants to be…and while I still firmly. Believe that’s true, it’s clear there are headwinds and hindrances. She will face that I will never fully appreciate. Whether it’s gender, race, ethnicity, age, religion. Sexual orientation, or any other characteristic that makes each of. Us special and unique, it’s clear to me that leaders in positions .Of power have a responsibility not just to shareholders for profits and a safe and. Engaging workplace for the people they employ, but to act for the .Betterment of society as a whole. To that end, we will witness massive organizational .Change as dignity, equality, and respect in the workplace.For all supersede performance and popularity.