Shutter Speed - The speed at which the camera shutter opens and closes. White Balance – The warmth or coolness of the lens. You can learn more about basic camera terms with the camera guide. 7. Get your audio right Don’t spend all your time and money on the video you shoot. Audio may be more important to your business video than the video itself. Cameras usually come with a built-in microphone, but using it can result in some incomprehensible audio. If someone is speaking in front of the camera but has nothing but the built-in camera microphone, try to get the camera as close to the subject as possible. The farther away the microphone is, the more noise it will pick up from the room it’s in. A “quiet” room does have noise.
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You may not notice white noise when shooting, but Mexico Email List you can definitely hear it when looking at footage. Don’t have the time or budget to buy a microphone? Use your phone’s built-in recording app (or download a free one). Hold the phone near the subject but out of the camera’s field of view and tap record. You can use editing software to sync the two audio tracks later. Professional microphones aren’t as expensive as you might think. Lavalier mics that clip to your video talent, or shotgun mics that mount to a camera or mic stand to produce great audio at a low cost. 8. Set up your lighting Lighting can make or break your shots. If you don’t have a lighting kit, your video shooting location must have good lighting. You’ll want natural light to appear in front of your subject.
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If the background is too bright, the subject of your video may be underexposed. Shooting outdoors may provide great lighting, but your video will be consistent for a limited time. If you start shooting at 8:00am, if you’re still shooting at 6:00pm, the lighting for the shot will look very different. You also have to deal with potential audio issues like wind and passing cars. Indoor video shooting gives you more control over lighting (and many other elements). To make your videos look more professional, buy a three-point lighting kit. The lights you add will fill in any shadows and help your subject stand out from the background. Once you have all the clips you need, you can move on to the editing phase of your video project. Next, in this video marketing guide, we’ll cover the post-production process.