If you know what you want in your video, you can plan the different camera shots, graphics, and other elements properly. If you’re tasked with scripting (and you’re not outsourcing writing), remember to write the way people speak. Few people speak formally or use perfect grammar, and your script should reflect that. In addition to the script, you will also need to list the shots needed to complete the video. This will help you stay more organized during the shoot and estimate how much time you need to produce. 3. Find your talent and team Consider the experience level of the team. Does anyone have video production or photography experience? If you don’t have a professional videographer, is anyone willing to try video marketing? If not, you might want to bring in some professionals from outside your business, at least for your first few videos. Your budget will dictate how many people can work on your video project, especially if you’re hiring a freelancer or agency.
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Choose your location Will your video be shot in your Namibia Email List office? at the client? in the street? No matter where you wish to shoot, keep in mind that you must consider shipping costs and time. You must carry video equipment with you wherever you go. If you’ve never made a video before, using the office will relieve you of stress and coordination. Ideal location for video shooting: is quiet Have plenty of natural lighting no major echo clean and tidy well decorated While you can make adjustments—such as adding more lighting or furniture (to decorate/suppress echoes)—the less work it takes to prepare a room for video, the better. Once your video plan is complete, you can move on to the production phase, which is to record the video. Video Anatomy: Making Now that you have everything planned, it’s time to move into production. Here’s what you have to do: 5. Get what you need before editing As one wise college professor once said, “Useless misinformation input”. This means you should aim for the focal point when shooting. If you’re bad at recording, it’s not going to be better when you’re editing.
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Take a moment to review your video footage before you call it a day. 6. Choose the right camera If you work with outsourcing, the video agency will provide their own camera, but if you shoot the video yourself, you will have to find the camera yourself. You don’t need to buy a camera that’s too professional. A phone with a higher pixel count? Stabilize it on a tripod (or prop it up with whatever you have) and set a record. If you plan to make videos on a regular basis, you may want to buy a DSLR or mirrorless camera for a more professional shot. While you can set the camera to “Auto” and let the settings take care of itself, it’s helpful to learn the basics of the camera so you can get the right look for your video. Here are some camera terms you should know: ISO – The sensitivity of the camera sensor to light. Aperture – The part of the camera that determines how much light you let in.