The fastest growing industries using WeChat mini-programs are daily necessities, luxury goods, shopping malls and department stores. WeChat game applet WeChat games are also a type of mini-programs, such as the crazy “jump and jump” mini-game, which attracted all users to show their talents through incentives such as friend rankings. In 2020, the commercial realization of WeChat mini-games will increase by 20% . Last year, the proportion of male and female users in the distribution of mini-games accounted for 50% respectively. Users in first- and second-tier cities accounted for 40%, and users aged 30 and above accounted for 65%. Compared with 2019, in 2020, the per capita game time of small games increased by 50%, and the average number of games played increased by .
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Game streaming revenue will double by 2022. WeChat search According to official WeChat data released in January 2022, the number of monthly active users of WeChat search has reached 700 million . Wechat search staff said that in the era of mobile Internet, search should not be limited to the search box, but should be within reach. Users can chat while searching. WeChat search will filter out the high-quality content of WeChat, including small programs, official accounts, etc., to generate more accurate connections with users. In the future, according to user needs, the search scope can be expanded to the entire network. The search results are currently mainly provided by WeChat public accounts and Sogou.
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Through the above data and the actual scenes of daily life and work, we can deeply feel that the daily active volume of small programs is 2/3 of WeChat users, and WeChat users are almost all over the country, which shows that small programs have become everyone New applications are generally accepted, and this activity continues to rise. Well-known brands and companies will have their own mini-programs. Following the website, mini-programs will become another “golden business card ” for online companies! Small program revenue model WeChat Pay For merchants, profit is the ultimate goal, so how do small programs make money? WeChat has its own payment system – WeChat Pay.