Good marketers create content with SEO in mind from the start, so your content marketers should approach your content that way. However, they shouldn’t guarantee that your content will rank #1 for a long time. It can happen that they can say they were ranked too high before, but the search engines are constantly changing and the rankings will fluctuate. Asking about the content process can also give you insight into whether your marketing partners will be transparent about their work. You should**know what your content marketers are doing so you can see where your investments are going. The pricing shouldn’t come with any surprises either. If there are any changes to your project, your content marketer should communicate with you in advance.
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Need an online marketing strategy for your business but not sure where to start? We can help! Use our free internet marketing quotes to help plan your own personalized Italy Email List marketing strategy. Develop your internet marketing strategy 6. Provide detailed guidelines and expectations If you want your outsourced content to follow your brand guidelines and match the tone of all the other content you create, you must provide your content marketers with enough resources to meet your expectations. This is especially important if you have never worked with a specific agency or person before. Having a style guide for your business allows in-house staff and outsourced content creators to better create things that align with your brand.
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Your style guide can include the following details: brand color font how do you format the content Brand Equity Usage Rules Phrases to use and avoid unique selling point Links to other important resources Provide whatever documentation the content marketer needs to get the job done. You might have easy access to your logo or company photo, but no one outside the company can. It is also possible to communicate your ideal time plan. If you have a tight deadline, make your content marketer or content marketing team aware of it. It’s perfectly fine to share your ideal deadline, but be realistic. Outsourcing companies work with many clients, so they need time to complete a project. If you need an infographic made in a day, you probably won’t get it.