CTR measures clicks—specifically, how many people clicked on a link to your site when they encountered it. You can use CTR in email campaigns, paid ads, or organic search. Remember, CTR isn’t just about the number of people visiting your website. It’s about how many people click on links to your site, relative to how many people see those links first. So for email activity, it will be related to the number of people opening your email. Tracking your CTR can give you insight into how well your offsite marketing is driving people back to your website. . Cost per conversion (CPC) Cost per conversion (CPC) measures how much you pay for each conversion. Let’s say you run paid search ads for a month.
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If you want to know the CPC for that ad, you first need to calculate the total amount you’ve spent on the ad. Then, you divide it by the number of conversions from your ad. CPC is a great way to determine which marketing materials are worth running and which are costing more than they are Russia Email List worth. Two different ads may result in the same number of conversions, but if one ad costs more than the other, the CPC will be different. Return on Investment (ROI) Return on Investment (ROI) looks at the return you get from running a campaign. If you want to measure the ROI of an email marketing campaign, you can look at how much revenue it brought you and subtract the amount you spent on the campaign. Naturally, you want your ROI to be positive, as it means you’re spending less on marketing and getting more return on your revenue.
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New visitor conversion rate The new visitor conversion rate is specifically for st time visitors to your website. When it comes to purchases, new visitors tend not to convert very well. After all, it’s impossible for a first-time visitor to buy – in most cases, they need to take the time to familiarize themselves. With your brand before they can buy anything from you. But not all conversions are purchases. This metric is useful if you’re looking at things like email signups and helps. You understand how your site is performing on st impressions. Return visit conversion rate The flip side of the new visitor conversion rate is the returning visitor conversion rate. As the name suggests, this metric looks at the conversion rate among website visitors who have previously visited your website.