User data analysis 330 million of WeChat’s 1.262 billion monthly active users use video calls. 780 million users posted updates on WeChat Moments and 120 million in the social network section. WeChat public account content creators have 360 million users . WeChat has evolved from an instant messaging app to a service that meets the digital needs of over 1.26 billion monthly active users in the third quarter of 2021. Every day, more than 120 million active users post on social networks, 360 million users read official account articles, and 400 million users access mini programs . WeChat applet According to WeChat official data, in January 2022, the daily active users of WeChat mini-programs reached 450 million , and the transaction volume of catering, tourism, and retail increased by 99% year-on-year.
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The number of active mini programs increased by 41% year-on-year, and the average daily usage increased by 32% year-on-year. The number of small program developers has France Email List exceeded 3 million . the daily active users of WeChat mini-programs exceeded 400 million . In 2020, the per capita mini program usage will increase by 25%, the average transaction volume of users will increase by 67%, the number of programs with transactions will increase by 68% , and the annual transaction volume will more than double. In 2020, more than 100 million people shopped on WeChat mini-programs in shopping malls and department stores. With the help of the mini program pre-sale + offline self-pickup model, more than 300 million users have purchased fresh fruits and vegetables.
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According to QuestMobile, the number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020). In December 2020, each WeChat user used an average of 5.6 mini programs , up from 5.1 a year ago. The average time spent on WeChat Mini Programs per user increased by more than 27% to 68.15 minutes . In September 2020, the WeChat mini-program categories ranked the highest by monthly active user growth were life services, business, shopping, and education. According to the data shared by Tencent Global Digital Ecology Summit, the GMV of small program transactions increased by 115% year-on-year, and the GMV of brand owners’ self-operated business increased by 210% year-on-year.