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WHY AREN’T YOUR PROSPECTS/STUDENTS OPENING THE EMAILS YOU SEND THEM?

After a certain time some  institutions lose the original idea. Only focus on forwarding content to their entire database. Many schools believe that sending unsegment emails is an effective way to reach all their prospects. But this is the first mistake in their mailing strategy. Sending personalize content opens a channel of trust between the potential customer and the brand. We see a clear example below. If you send information about new robotics programs to students interest in a  cooking course. It is not surprising that these prospects do not open the emails and stop taking you seriously as an institution. When we talk about “personalize,” we mean sending the right message to the right person, at the right time.

Collect the correct information

Learn this 4-step process to improve email personalization and increase the open rate of your content. It’s impossible to segment and personalize. When you know nothing about the person you want to reach. The use of online forms, surveys, analysis Phone Number Database of the content you consume and share. Can provide a lot of digital visitors (this includes demographic and behavioral data). As more data is collect, better lists can be filtere. For example, let’s say you have a list of leads that meet criteria like the following: High school graduates. They live in a certain area of the City. They have download the study abroad report. As participants interact with your content. You can monitor whether they always do so through a mobile device. Or know from which page they access your website, social networks. 

Align your content according to each stage

With more specific information you can add a new list aimed at mobile users who take an influencer ‘s opinion into account . Use the information to segment your leads. The greater the interaction between your visitor and your content. The more accurately BA Leads we will know their needs and determine what stage of the purchasing decision process they are in. Use these criteria to define targeted lists with content for the different stages. This increases the opening rate of each email . Because we will be closer to what each prospect is expecting to receive. When a lead is entering your content system. It is a vital moment to send them relevant content. For example: if a parent downloads a guide to help them select a school for their child, it will not be time to send them the registration package from your institution. 

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El Capricho Park in Madrid

When Madrid residents think of a representative park. The first one that comes to mind is El Retiro . There are also more modern ones, such as the Juan Carlos I. But the El Capricho Park is the great unknown, despite being one of the great green jewels of the capital. Its charm lies precisely in the fact that it is much more anonymous. Than the rest and that it is the living history of Madrid and the only example of a romantic style park that exists in the city. 1 comment Adm834ha Thursday, January 6, 2011 El Capricho Park Historic and very charming.

This is the located in the northwest

Area of the capital, in La Alameda de Osuna . With a total of 14 hectares of extension, its beginnings date back to the time of the Duchess of Osuna. Who ordered it to be built between 1787 and 1839. The first thing that catches your attention as soon as you enter is that there is a turnstile at the Buy Phone Number List entrance. , which is  controlled to take maximum care of the garden; Not in vain, only 1,000 people are allowed access. The enormous scenic interest of El Capricho cannot be understood. If we do not know that it combines three styles of classic gardens: the parterre or French garden , the English landscape garden and the Italian giardino.

These spaces are easily identifiable

Once we are in the park. The parterre stands out for its  to the millimeter. While the Italian garden is in the lower  area, is the BA Leads oldest and is currently to the public. The English garden, which extends throughout the park, is a true riot of exuberant nature, which invites visitors to get lost in the numerous corners and paths. El Capricho is also a space with continuous historical references. During the Civil War , it became the General Headquarters of the Central Army, and from that time the network of bunkers that runs through the garden is still preserved.