When you’re ready to make a video, don’t just aimlessly pull out your phone and record it. Take some time to plan what you will create. If you’re ready to create a video but have never worked with it before, you might be wondering how to get started. We have some advice on how to create an attention-grabbing video strategy. How to start your video strategy 1. Set goals for your video As we said, don’t start recording video until you know what you’re going to accomplish. While it might seem obvious to measure success by the number of video views or shares you get, it’s best to focus on metrics that match your overall business goals. Common video goals include: Increase the time people spend on your website generate new leads Promote sales Increase conversion rate .
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Choose how to share the video Where you share Oman Email List your video can affect your goals—as well as other aspects of your video strategy—so it’s important to know how to distribute your video when planning to create it. You have many options when it comes to getting your video in front of your audience, but don’t let the number of video distribution platforms overwhelm you! Focus on where your audience interacts with you most often online. Your website is always a good place to start when considering where your video is going. You can add videos to your homepage, blog, landing page, or anywhere you think you’ll benefit from multimedia content. If you do go the website route, make sure you’re not uploading the video directly to the page.
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Doing this, especially in large numbers, can slow down your website significantly. Rather than uploading directly to your website, embed your video through a third-party hosting provider like Youku. If you choose to share your videos outside of your website, you must pay attention to each platform’s guidelines for uploading videos. You may have time, size or format restrictions that vary by platform. Practices also vary across platforms, so do some research to avoid investing time and money on things that won’t get you results. Some of the platforms you can use to share videos (outside of your website) are: Your Email Marketing Software Youku the public Weibo Tik Tok Baidu Ads With your email marketing software, you may not be able to directly embed videos due to email platform limitations.