Essentially, when RankBrain sees a word or phrase it’s unfamiliar with, it guesses which words or phrases have similar meanings. He then filters the results accordingly. RankBrain is just one of the ways that Google has changed its search practices. With the rise of mobile and voice search, people have started to search more conversationally. At the beginning of the search, users would type chunked keywords to achieve results. Today, users ask questions like “What time is the Yankees game?” (Don’t hate that I’m from New Jersey).
Google updates since 2013 (Hummingbird) focused on better understanding conversational search through natural language processing. In short, the way keywords are currently used has changed. Years ago, there were 10-20 major keywords that would be used to rank for a topic. Today, there are thousands Guatemala Phone Numbers of long-tail variations that are searchable within a theme and change based on location. The search engines of the future won’t punish sites for underusing keywords, but they will still punish sites for overusing keywords.
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SEO Myth #8: Keywords must be an exact match Exact Match Puzzle Piece Keywords don’t need to be repeated throughout a piece of content. In fact, as stated above, keyword stuffing will negatively affect your SEO. Keyword stuffing is a dangerous game and goes against Google’s Webmaster Guidelines. The goal of today’s search game is to inform the reader, not the search engine.
Now, your title MUST include your keyword. That doesn’t mean you have to have an awkward headline just to somehow get your keyword to show up there. You should write a title with around 4-9 words that clearly explain what the content is about. So yes, include your keyword where it makes sense. Creating great content has a lot to do with context. Creating content with a mismatched title would negatively affect your SERP ranking. SEO Myth #9: The H1 is the most important element on the page Your H1 is still important, don’t get me wrong.
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It’s just not the most important element on your pages anymore. According to Neil Patel, “The h1 is an HTML tag that indicates a header on a website.” It is basically the title of a web page. They should be the first words a visitor sees when going to a new page (not including the header). The H1 should be larger than the rest of the content. It basically screams “THIS IS WHAT THIS PAGE IS ABOUT!” This is not only good for SEO purposes, but also to make your page easily readable for visitors. From a purely SEO point of view, it now matters much less to have your target keyword as the first word in an H1 tag.
SEO Myth #10: My homepage needs a lot of content Think of your homepage as your first digital impression. An all-access digital home for your business. In terms of a home, I know that I like to keep my home clean and tidy, especially if I have visitors. At the same time, I don’t want my house to be empty and boring. I want it to be warm and welcoming. The same should happen with your home page. A cluttered home page can cause confusion and deter guests from staying. A home page that doesn’t get your message across will leave visitors at a loss as to what you do as a business.